Last Updated: July 31, 2026

Company Information

Punchy Performance Marketing is a performance marketing agency operated by Optima Fence & Deck, an active Florida limited liability company.

We provide digital advertising and lead-generation services for home-service businesses. Our primary services include YouTube advertising, paid-media management, advertising strategy, creative production, campaign tracking, and performance reporting.

Legal entity: Optima Fence & Deck

Business address: 9725 SE 36th St Suite 301, Mercer Island, WA 98040

Website: https://www.optimafenceanddeck.com/

Email: info@optimafenceanddeck.com

For questions regarding this privacy policy, our services, or the handling of personal information, please contact us using the information above.

1. Introduction

Punchy Performance Marketing ("we," "us," "our"), operated by Optima Fence & Deck, is committed to protecting your privacy. This Website Privacy Policy explains how we collect, use, and protect your personal information when you visit this website or submit the contact form. By using this site, you accept the practices described in this policy.

2. Summary

Processing personal data on behalf of our clients as a service provider

We process, store, and use your contact information (e.g., collected via the contact form in the Campaign), survey answers, and qualification questions for a specific product or service on behalf of a specific advertiser (our client). This means that we do not sell your contact, survey, or qualifying information to a network of other advertisers. When you respond to a Campaign and provide your contact details and survey answers, we collect, store, and use this information and share it only with the specific advertiser named on the form so they can follow up and provide details about their products or services.

Processing of personal data in our own interest (Analytics & Verification)

To ensure the integrity of our Campaigns, we process specific technical data, including Device Identifiers and Form Interaction Data (such as when you enter or leave a form field). This data is used strictly for internal analytics, lead verification, and to prevent duplicate submissions.

3. How We Collect Your Data

We collect personal data in two ways:

• Direct interactions: When you fill in and submit the contact or qualification form, you provide us with identifiers (name, email, phone, zip code), survey answers, and any qualifying information required for the product or service. We store and use this information to facilitate your request and share it with the advertiser.
• Automated technologies: As you browse, we automatically collect technical data via cookies, session storage, and similar technologies. This includes IP address, Device Identifiers, form interaction data (e.g., when you enter or leave form fields), and your zip code (stored to remember your service area for return visits). See our Cookie Policy for more details.

4. US-Specific Privacy Information

This section applies to our processing of personal information ("Data") in connection with this website. It applies to visitors and users who are residents of the United States ("consumers" or "you").

4.1. USA Federal Law

Federal legislation provides consumers with certain rights concerning their Data:

• Children's privacy / age requirement: Our website is for adults, and we do not knowingly collect Data from anyone under the age of 18. If we learn that a user is under 18, we will delete that user's information.
• FCC / TCPA One-to-One Consent: When you submit a form, your express written consent to receive marketing calls or texts is obtained on a one-to-one basis for the specific advertiser named on the form. Your consent is not shared with or sold to unaffiliated third-party marketers.
• Marketing Opt-Out: You can opt out of marketing calls or texts at any time by following the instructions in the messages (e.g., replying "STOP") or by contacting the advertiser directly.

4.2. U.S. State Laws

In the following section, we describe our practices and your rights under the California Consumer Privacy Act ("CCPA/CPRA"), the Texas Data Privacy and Security Act ("TX DPSA"), and other applicable comprehensive state privacy laws (including those in CO, CT, DE, FL, IN, IA, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, UT, and VA).

4.3. Data We Collect

Our website may collect the following categories of Data from consumers:

We obtain the Data listed above directly from you when you submit a form, and automatically via session-monitoring technologies when you interact with our website.

4.4. How We Use Your Data

We may use or disclose your Data for the following "business or commercial" purposes:

• Service Provision: We process Data as a service provider on behalf of a specific advertiser to facilitate your request for a quote or service.
• Security, Integrity, and Deduplication: We use your zip code, Device Identifiers, and interaction data to verify the authenticity of lead submissions, prevent duplicate records, and protect against malicious activity.
• Auditing Interactions: To audit interactions and transactions, including tracking your journey through our forms to improve our user interface and conversion analytics.

4.5. Selling and Sharing Your Data & GPC

• Processing by us as a service provider: We process (collect, store, and transfer) contact information only on behalf of the specific advertiser and are not considered a 'third party' in this context. We do not sell your personal contact information to advertising networks.
• Global Privacy Control (GPC): Our website honors Global Privacy Control (GPC) signals. If your browser transmits a GPC signal, we will automatically limit the collection of non-essential tracking data and opt you out of "sharing" for targeted advertising. Note: We will still utilize internally generated identifiers strictly for fraud prevention and deduplication, as permitted by law.
• California: Visitors located in California are always shown a location notice before continuing. We do not send the initial advertising page-view ping for California visitors (Google or Meta) that is used for other U.S. states. U.S. defaults remain opt-out (enabled unless you reject via Privacy Settings or send a GPC signal).

4.6. Data Retention

We may retain all categories of Data for as long as needed to carry out the purposes described. When your Data is no longer necessary to carry out the purposes for which we process it (e.g., after the advertiser has concluded the service window, or analytics have been anonymized), we will delete your Data or keep it in a hashed/anonymized form that does not permit identifying you.

4.7. State Consumers' Individual Rights

Depending on your state of residence (e.g., California, Texas, Virginia), you may have the following rights:

• Right to know: You have the right to request the categories and sources of Data we have collected, used, and disclosed about you.
• Right to correct: You have the right to request that we correct inaccurate Data.
• Right to delete: Subject to limitations (such as our need to retain data for fraud prevention or deduplication), you have the right to request that your Data be deleted.
• Right to opt-out of the sale or sharing of Data: You can opt out of the "sharing" of your Data for targeted advertising by using a GPC-enabled browser or contacting us.
• Right to non-discrimination: We will not discriminate against you for exercising your rights.

4.8. How to Exercise Your Rights

To submit a verifiable consumer request, you must provide sufficient information that allows us to verify your identity (e.g., matching the email or phone number submitted in the Campaign).

4.9. Contact for Rights

To exercise your rights, or if you have questions regarding this policy, please contact us using the details at the end of this document.

5. Data Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Data you provide is transmitted over secure connections. While we take reasonable steps to protect your data, no method of transmission over the Internet is completely secure. We cannot guarantee absolute security.

6. Links to Other Websites

This website may contain links to third-party websites (e.g., advertisers, partners). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before submitting any personal data.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the site after changes constitutes acceptance. Please review this policy periodically.

8. Complaints

If you have concerns about our use of your personal data, please contact us first. You may also have the right to lodge a complaint with your local data protection authority.

Contact

To exercise your rights, ask questions, or submit a complaint:
Optima Fence & Deck
Email: info@optimafenceanddeck.com
Address: 9725 SE 36th St Suite 301, Mercer Island, WA 98040
‍Website: https://www.optimafenceanddeck.com/